Vevo is a new music website, and is similar to YouTube. The service was launched officially on December 8, 2009, and at present day contains around 27,000 videos.
It is a joint venture with: Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media, with EMI licensing its content to the group without taking an ownership stake.
VEVO offers music videos from three of the 'big four' major record labels: Universal Music Group, Sony Music Entertainment, and EMI.
The VEVO service in the UK was launched on April 26, 2011, and this also saw the VEVO app for the first time on the UK app store on iTunes, which has massive potential to increase VEVO's popularity.
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